How to Publish a Book

• July 17, 2017

How to Publish a Book – What are the Options?

You have a wealth of knowledge about running a company. You want to share your knowledge in a new way – through publishing a book. You may have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter at the ready. Or you just really like to write; you find that writing the book comes easy.

How do you share your book? How can you get your book published? There used to be only one option: a traditional publisher. Now you have several choices.

PDF Ebook. Probably the simplest method to publish a book, all that’s required with an ebook is to click “Save as…” in your Word document and choose “PDF.” Then you can sell the resulting file on your own website, or upload it to a number of other ebook marketplaces online.

However, as a member of a c suite, you may want a higher profile product. Ebooks don’t have the authority that printed books carry. But this can be a viable option to get you off the ground. It’s also a great way to share your book with people who will write reviews for you before you publish your book. Advance readers will give you those all-important testimonials.

Kindle. Amazon’s Kindle marketplace makes it easy for you to publish your book. In fact, with just a few minutes of formatting, and another several minutes spent on their step-by-step uploading system, you can have your book on their virtual shelves in less than an hour. You can also readily find people with experience in formatting a book for Kindle. Check out a site I use, http://upwork.com, where you can hire people for a project like this.

With its incredible popularity and the ability to offer “free days” during which anyone can download your book at no cost, Kindle is a great way to build a buzz quickly.

Print on Demand. Print on demand means just that. Someone orders your book and it is printed in response to that order. Print on demand is a more economical model than vanity presses which require you to pay for hundreds if not thousands of copies up front, leaving you with a room full of books to sell on your own.

Create Space is the giant in this industry. As part of Amazon, Create Space makes it easy for you (or your graphic artist hired through Upwork) to load a book and its cover.  I recommend you hire someone to do this. It is not hard, but there are steps best tackled by someone who understands the process.

Buyers order your book from sellers such as Amazon and the book is printed and shipped the next day. This makes it easy and cost-effective for everyone to become a published author. But not all self-published books are well-written. Invest in an editor to polish your manuscript, to catch those embarrassing typos, and to help ensure that what you wrote is going to be clear to others.

Traditional Publisher. The options for self publishing have had a profound impact on traditional publishers. Their world has shrunk, and this affects you as an author if you are seeking a traditional publisher. They are bombarded with manuscripts and are very selective about the ones they take on. There are advantages to signing on with a traditional publisher. Getting your book published with a traditional print publisher will get you the most audience and press. The publisher may hire a publicist to get you on radio interviews, for example.

It is extremely difficult to get a traditional publishing house to take on a new author. An agent can be effective in getting the attention of a publisher. Your name, your brand, your platform (the ability to attract buyers) are crucial and may be even more important to the publisher than your content.

If you do manage to get a publisher, your royalties (the amount you earn from your book) will be very small—maybe as little as 8% of the net cost. The publisher may ask you to purchase a specific number of copies of your book and will rely on you to help promote it.

Indie Publishers. These publishers vary from the pattern of traditional publishers in the sense that they may expect you to make a substantial financial contribution to underwrite some of the costs of producing a book. The publisher spreads the risk to you, knowing the sad truth that the majority of books don’t sell well.

Be sure to thoroughly read a publishing agreement so you understand the terms of a traditional or indie publisher, if you decide to take this option. I recommend having an attorney familiar with publishing contracts give you some guidance.

The important thing is to get your book written, and then publish where you’re most comfortable. The rest will come naturally.

There are an unbelievable number of books languishing on hard drives because the author did not take action to release them to the world. Share all that knowledge you have learned through your experiences in a corporate world!

Pat Iyer is a ghostwriter who has written or edited more than 800 books, chapters, online courses, case studies or articles. Her website is http://editingmybook.com – check it out for more information.