HOW DO I DISTRIBUTE MY PODCAST TO APPLE PODCASTS, SPOTIFY, AND OTHER PODCAST DIRECTORIES?

• October 28, 2020

If you are creating content and not making it available where people are listening to podcasts, you’re not maximizing your efforts – in other words, you need to fish where the fish are.

Distributing your podcast where podcasts are being consumed is a vital part to building an audience. In order to be found in podcast directories, you need to establish a relationship between the podcast hosting platform and the podcast directory via your RSS Feed – once the relationship is established, your podcast episodes will automatically update on the given directory as you publish new episodes in your hosting platform.

Some directories have a unique submission process, we have outlined the steps below. Prior to submitting the podcast, it is vital you have your podcast assets in place – note that it may take up to 4 weeks for approval, depending on the directory.

Apple Podcasts is the most popular – and the most important – place to make your podcast available. In fact, many other podcast directories not listed in this article actually search Apple Podcasts to add new podcasts to their own directory. To submit your podcast to Apple Podcasts, you need an Apple ID and password – follow the steps and submit your RSS Feed here.

Spotify has a submission portal where you can access an analytics dashboard – follow the steps and submit your RSS Feed here.

Stitcher requires podcasters to register for a Content Provider account – follow the steps and submit your RSS Feed here.

iHeart creates stations for your podcast that are accessible online or in their app – follow the steps and submit your RSS Feed here.

TuneIn – follow the steps and submit your RSS Feed here.

Amazon Music / Audible recently added podcasts to their ecosystem, establishing a direct connection with your podcast and Alexa – follow the steps and submit your RSS Feed here.

Pandora requires an account prior to submitting, register for one here. Once an account is established you access a creator portal – follow the steps and submit your RSS Feed here.

Google Podcasts was released mid 2018 and already includes many podcasts – follow the steps and submit your RSS Feed here.

If you had a podcast prior to mid 2018 and are unsure if your podcast is on Google Podcasts – follow the steps and submit your RSS Feed here.

For those hosting their podcast with C-Suite Radio, your next steps would be to set up the subscription options outlined in Video 12 and submit the podcast to MTM.