Move Your Customer up the Value Chain with Content

• January 13, 2020

Want to add more value to your customers? Create content to help them.

Content marketing today isn’t about marketing for promotional sake. It’s about providing extremely valuable content to the people that matter most to your business.

The  definition of the value chain are the full set of activities that a firm operating in a specific industry performs in order to deliver a valuable product for the market.

Now that over 80% of the private sector is no longer producing raw material goods, but rather information-based service businesses. Today, the value chain begins with informational content.

Leading to the rise of “thought leaders“.

In short, today’s value chain begins with a value-added content strategy that leads prospects into the traditional sales funnel by attracting leads to customers and then creating advocates.

Starting with free content to create awareness.

The value chain purpose remains the same. The purpose of analyzing a company’s value chain is to increase productive efficiency so that a company may deliver maximum value for the least possible cost.

Small and medium-sized service businesses are taking massive advantage of content marketing by providing content that drives value to their target audience and minimizes the costs associated with traditional advertising and marketing methods in the process.

The bad news? Producing helpful content to your consumers takes time.

The good news? Your competitor knows they should be moving up the “thought” value chain but isn’t getting around to it.

The great news? There has never been an easier time to produce content to become the most helpful and in-turn valuable authority in your industry.

What’s the ROI of contributing content in your field?

1. Establish domain authority on your subject matter
2. Build brand awareness
3. Engage your target audience
4. Generate leads!