No Escape = New Plan B

Experts who can’t sell are in trouble right now.

In the good old days – you know, January 2020 or so – there were a lot of entrepreneurial experts (consultants, coaches, trainers, speakers, course creators) who were struggling financially…

But they had an escape plan.

What was that escape plan?

“If all else fails, I can always go back and get a job.”

Then Covid-19 hit.

• No more clients
• No more leads
• No more prospects
• Contracts canceled
• Events postponed
• Pipelines empty
• Debt piles up
• Bank accounts shrink

Bummer.

But don’t worry because…

“If all else fails, I can always go back and get a job.”

Then 40 million of your closest friends lost their jobs.

• Widespread layoffs, furloughs, and record unemployment
• Who got let go first?
• The most expensive people at every level
• Some industries decimated overnight
• Global economic shifts that are changing history
• Millions of jobs cut that will never return

Escape plan?

Exactly what kind of job were YOU planning to go back to?

Janitorial work at the hospital? Nope.

You were counting on one of those expensive corporate jobs.

“If all else fails, I can always go back and get a job.”

Poof!

Your escape plan just imploded – and it’s gone for good.

Interestingly, there’s a different escape plan that corporate folks have that just got kicked to the top of the priority list (more on this tomorrow)…

But back to YOU – the entrepreneurial expert…

What’s your escape plan NOW?

Simple – you don’t have one.

Today, you either succeed or you’re done.

No more self-soothing delusion that “if all else fails, I can always go back and get a job.”

That was your old Plan B.

Here’s your new Plan B:

• Embrace your expert-driven business and go ALL IN
• Focus like a crazy person on MMA (money-making activity)
• Decide what business you are REALLY in and double down on that value prop
• Reboot your strategic vision
• Re-install a solid prospecting system
• Re-imagine your highest and juiciest goals
• Replenish your pipeline with new leads who need exactly what you do
• Re-ignite your entrepreneurial engine so your business is fun again
• Rebuild your integrated product suite around what prospects want to buy

Here’s what’s required right now – you need a big HUG.

HUG is an acronym for:

• Hunger to Play Bigger
• Urgency to act Bolder
• Gameplan to get Better

That’s your new Plan “B”

If you are ready to kick some serious ass – I have good news. Our new Expert Profit Formula is just about ready for launch. It’s designed around the exact principles, practices, and tools to help you make a dent in the universe, recharge your batteries, and go full steam ahead into the new normal with a high-fee, high-fun expert-based business that you love — and that will refill your bank account with a steady stream of prospects, clients, and cash. Ka-boom!!