Speaking is NOT Dead

• June 26, 2020

Too many of my esteemed competitors would tell you that speaking is dead – time to move on.

Here’s what that argument sounds like:

You used to be a speaker, huh?

Gosh – I guess Covid-19 wiped you out.

No events – no meetings – no training.

Bummer – so here’s what you need to do:

• Set up an elaborate video studio in your house. Buy a ton of gear that you have no idea how to use
• Start doing $49 webinars instead of your $7,500 keynotes
• Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?), and crank out 15-part autoresponder emails to hammer your poor prospects until they buy or die
• Start doing Facebook ads. The more you spend, the better. Leads, baby, leads – that’s where it’s at

<STOP>

Wrong.

Speaking is just one distribution method for your expert-based business.

We’ve always mentored our clients to diversify their distribution methods:

• Speakers can consult, coach, and work with corporate sponsors
• Trainers can create webinars, build online courses, and facilitate
• Coaches can do group coaching, virtual masterminds, and councils
• Consultants can sell video series, license their IP, and host CEO roundtables

Any expert who only has 1 profit center is at risk.

That was true before Covid-19.

And, naturally, it’s true now.

You can’t be a one-trick pony in any economy.

The secret?

Diversify while still specializing.

You have a speaking-driven business – NOT a “speaking” business.

You’re in the IDEA business.

And your clients need your ideas now more than ever – online, offline, on video, in person, on webinars, in groups, and privately.

Even if you call yourself a “speaker,” is that the business that you’re really in?

Is the speaking business dead? What do you think?

In this training I help you uncover your 3 critical success factors: Clarity (who you are, what you offer, why it’s different); Focus (who you serve, what problems you solve); Decisions (marketing tools, how to find prospects, get profitable fees) – sign up here <<<