Summer Strategies to Focus Attention on Business Growth

• July 30, 2018

Does your business slowdown in the summer? If so, summer strategies can create ways to pay attention to your team and your business during slower months. The summer is a wonderful time to take business outside, to meet clients outside when possible. This is a great way to mix up otherwise mundane workdays and create an exciting change of pace for everyone.

The first thing I would suggest is to take advantage of the weather. If there are opportunities to meet your clients outdoors, make the most of it. If you have a patio or a facility for team members to take their lunch outside, make the most of it.

Next, consider using this time to review where you’re at in the business. The six-month mark is a great time to review your business plan, to review your marketing plan and do a quick health check of the team you have in place. The results you’re getting, the productivity you’re enjoying, the sales you’re making, this is a really good time to dedicate time to actually do a review at the six-month mark.

Another idea would include doing a summer clean. For me and my team, this is a really good time for us to update policies, procedures, operations manuals, logistics, it’s a great time to just take a breath and have a look at how do we want to complete the next six months.

Also consider, this is a brilliant time of year to focus on your personal development. There might be conferences you can attend, put on by your industry, where you can develop your skills or maybe send some of your team. It’s a really great time to catch up on your summer reading. Hint, hint, if you haven’t read Attention Pays, great summer reading. There are so many books I recommend. You can find additional details on my blog.

But it’s also a brilliant time to invest in your team. Is there an activity you can all do together? Is there something fun you could plan, maybe you leave early on a Friday and you do something together. Maybe there’s a volunteering opportunity for a charity that you want to support.

The summer is a great time to review where you’re at as a six-month strategy. It’s a great time to do a summer clean and focus on your personal development and do something for the team. What would you add? I’d love to hear your ideas.