TOP 9 TACTICS EXPERTS USE TO GROW A PODCAST AUDIENCE

• October 6, 2020

1. Promote your show on other podcasts

Reach out to be on other podcasts (especially in your network). Here’s how.

 

2. Publish Expert Articles

Summarize the best of your interviews,  the top lessons you learned from ___(Insert Major Guest name here)

Publish the article and share on social media (remember to tag your guest) and enable your guest to share the episode to their audience

 

3. Repurpose Your Amazing Content

Leverage services like Repurpose House to triple the exposure of the insights from the interviews you worked hard to produce

 

4. Engage Your Audience

Create anticipation for future episodes by asking your social followers who and what they would like to hear from in the next episodes. Creating content your current audience wants will keep them coming back for more.

 

5. Network, Network, and More Networking

Reach out to others in your community, business groups, and networking events. Tap into your available contacts, invite them to be on your show and cross promote to their audiences.

 

6. Create Media Worthy Headlines

Help your content get discovered by creating media worth headlines that make people curious about. Don’t have a team of journalists to write a buzzworthy headline for your next episode? Don’t sweat it. Use headline generator tool like Headline Generator to create 700 newsworthy headlines with one simple click. Just add the subject of the interview. Best of all, it’s free.

 

7. Increase Your Discoverability

Adults are consuming 11 hours of content every single day. Go to where they are searching for content by getting your podcasts on all the podcast directories and consider joining a podcast network. One of the big advantages of being on an established network is being able to leverage their domain authority to let Google’s algorithm know you exist.

 

8. Create a Clear Brand Message:

Think of your podcast as starting a movement. What will your podcast solve your audience? Why should they tune in every week? Communicate about your podcast as the bridge to get your audience to where they ultimately want to go? If they don’t immediately know why your podcast is relevant to them, they wont engage.

 

9. Don’t Neglect Your Call to Action!

Did you know that 96% of the overall most-dedicated podcast subscribers recommend the content to their family and friends? Passive listeners are not the ones who will create word of mouth. WOM comes from your subscribers. Make it easy for people to subscribe by telling them where to do so. While podcasting is widely available it’s still new to most people. Give them the action steps for where to subscribe for more amazing content.