Why There is No Silver Bullet in Marketing

• July 19, 2021

For this #kTip, I discuss why there is no silver bullet solution in marketing. 

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Hello, all you fans out there. Kak Varley here with another kTip. 

I wanted to talk about why there is no silver bullet in marketing. You see it all the time in ads. They’re going to make you a million dollars tomorrow, from what I understand, and there’s always a new tool. There are a ton of tools in the digital marketing space that tells you that they’re going to get the job done, they’re going to make you money or make your job easier. And it is true. There are plenty of them and they do a great job. They do what they say they’re going to do in terms of functionality. But here’s the first thing I ask my clients when they come across a new tool, do you know how to use it?

Do you know how to use it? Do you know how to set it up? That’s the question. The second question I always ask is, what kind of marketing principles are you going to apply to this tool to make it provide results? Because the tool itself isn’t going to do what you want it to do in terms of goals. It’s the marketing principles that you apply that will have an effect. 

If you have any questions, please contact me at KakVarley.com. I’m going to keep on doing these tips, but I don’t do them on a regular basis, I do them in batches. If you want to know when the next one’s coming out, please hit the subscribe button over here. I’d like to keep on providing you with this kind of help.

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