Women Executives, Leaping from C-Suite Executive to Entrepreneur

• July 19, 2017

Have you been thinking about making a leap from C-suite executive to entrepreneur? There are many women executives that are working hard to help make someone else’s dreams a reality. Although many people want to make the change from C-suite to entrepreneur, it’s sometimes a lot easier said than done. Yes, you already have a good, steady job, and feel as though it’s not worth the risk. However, you should ask yourself one question. “Does this feel like the reward I have been longing for?”

Unfortunately, the professional road for women isn’t always easy. Most women have to put in twice the effort. This is especially true for women that are looking to start their own business. As a matter of fact, you may find yourself worrying about that hour of sleep you’ll be losing reading this. Although our road to success is often littered with potholes, that doesn’t mean we can’t switch lanes to avoid them, and be unstoppable together. There are many women that have traveled down this road before you, and there are many women that are willing to give you some much needed advice.

As I mentioned before, making the leap from C-suite to entrepreneur doesn’t always come easy. So any concerns you may have are completely understandable, and normal. However, you have to keep reminding yourself that these fears and hurdles are manageable. Don’t scare yourself out of achieving your goals. There are a lot of excuses that can come between you and your dreams. However, before you overcome your fears, you have to identify them. Some of the most common concerns most aspiring entrepreneurs have include:

• Fear of losing a steady a paycheck
• A lack of knowledge and skills
• The ability to get the job done and succeed
• And considering all the hard work that women executives put in to be in a high level position, a fear of losing your professional status

Once you have identified your fears, it will be easier for you to push through and overcome them. Yes, it will be a challenge. Yes, there will be hurdles, and no, it won’t always be easy. You will have to work hard and be focused. As women, we’re used to working overtime to reach our goals. Make sure you keep that in mind when you’re having doubts. You are more capable then you think. It takes a lot of hard work and dedication to become a women executive, so there is no question that you can do this. Remember when you succeed you help open a door for another woman striving to reach their goals. This five-step formula will help you conquer your fears so that we can be unstoppable together.

1. Process

There are a lot of people that think a change implies that you’re trying to fix something that wasn’t doing well. However, the reality is that change represents growth and progression. In fact, you can’t run a long lasting business without making a change here and there. Everything is a process when you’re going from C-suite to entrepreneur. First you have to have a vision, because without a vision you have nothing. Learn how to use your competitive nature to your advantage with promotions and proposals. Your ending goal should always be to turn each client into a lifelong business relationship. Every successful business has a process, and over time you will learn how to create your own system.

2. Position

Women executives that are leaping into entrepreneurship have to position themselves for success. Positioning yourself the right way can be a game changer. If you stay focused on what is most effective for you, you will learn the fundamentals of becoming an unstoppable DIVA. Learn how to research your market effectively, and get to know your clients a little deeper. Use your credibility as leverage with strategic alliances, and become an expert in your field.

3. Package

Professional, successful businesses always create nice packaging for their clients. You have to learn how to be crafty and unique with your packaging ideas. You can also use this to practice your competitive edge. You’ll obviously have to create a product or service to market before you can package anything. Both your product and your packaging should be desirable, irresistible, and they should have a high value within your market. You can use platforms like YouTube, TV, radio, and social media to learn all you can about packaging.

4. Promotion

At this point, you’ll have a clear message that you can introduce to the world and start to become the unstoppable DIVA that you were meant to be. You can use social proof of your credibility to help you become newsworthy. Make sales and promotions clear when you present proposals. Engaging with others will help you, and your business achieve more. You will be unstoppable together.

5. Performance

Always make sure you have good budgeting and financial planning practices. Implement performance reviews in every aspect of your business as it accelerates. Remember, accountability is everything and without it, your business will start to crumble. Your training should always be ongoing. Learn, engage, and you will always achieve more. If you follow these 5 steps you will become the unstoppable DIVA that you’ve always aspired to become.

Be Unstoppable Together,

Connie Pheiff,

Unstoppable DIVA

Do you have questions or comments about the issues in today’s post? Want to know how to apply them, or how to help others with them? If so, contact me at connie@pheiffgroup.com or CLICK HERE to schedule a 20-minute discovery call to discuss with you personally.