{"id":10357,"date":"2019-09-11T07:00:00","date_gmt":"2019-09-11T12:00:00","guid":{"rendered":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/?p=10357"},"modified":"2019-09-11T10:49:21","modified_gmt":"2019-09-11T15:49:21","slug":"heres-what-sucks-about-stock-photos-on-your-website","status":"publish","type":"post","link":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/heres-what-sucks-about-stock-photos-on-your-website\/","title":{"rendered":"Here&#8217;s what sucks about stock photos on your website&#8230;"},"content":{"rendered":"<h2 style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10358\" src=\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/09\/060319-PICS-PORTRAITS-2880-800x533.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/09\/060319-PICS-PORTRAITS-2880-800x533.jpg 800w, https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/09\/060319-PICS-PORTRAITS-2880-768x512.jpg 768w, https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/09\/060319-PICS-PORTRAITS-2880-1024x682.jpg 1024w, https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/09\/060319-PICS-PORTRAITS-2880.jpg 1100w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/h2>\n<h3><span style=\"font-weight: 400\">Do you leverage stock photos on your website?<\/span><\/h3>\n<h4><span style=\"font-weight: 400\">Read on to see why that sucks.<\/span><\/h4>\n<p><span style=\"font-weight: 400\">As a speaker, author and expert-based business owner, your website is the magical nerve center of your online presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s the top level that all other areas of your digital footprint leads to.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you drive them to your hub, you want to greet them with all things YOU.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it starts with your image content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">When people view your portraits, they\u2019re looking to subconsciously answer three main questions:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Is this person approachable?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Will I get along with this person?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Can this person be trusted?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you only post stock photography on your website, you\u2019re impeding the qualification process of those who would otherwise be ideal clients for you to serve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This impedance creates doubt in the minds of those who visit your site and have them look for alternatives rather than contact you directly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Why create that doubt when you can simply invest in an image content portfolio created specifically for you?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some people argue that it\u2019s hard to capture certain types of image content and it\u2019s just easier to buy something already done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sure, I can buy that it\u2019s hard to capture certain types of image content based on the types of audiences you serve\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8230;but does that mean your brain is broken and can\u2019t think of creative alternatives that involve you in them?<\/span><\/p>\n<p><span style=\"font-weight: 400\">There\u2019s ALWAYS more than one way to skin a cat.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if you need photos of a boardroom meeting and your clients typically have you sign confidentiality agreements, then book a co-working space boardroom and have 3-5 of your friends show up for 30 minutes in their boardroom uniform best and instruct your photographer capture a wide variety of images:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You leading a discussion<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Someone giving a presentation with slides<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Attendees taking notes<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Someone typing on a laptop<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shaking hands<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">People grouped together in discussion<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This is a very generalized list, but you get the point.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">How many stock photos of the above scenarios have you seen floating around the internet? How easy would it be to simply capture images that you have full rights to and can do whatever you want with?<\/span><\/p>\n<p><span style=\"font-weight: 400\">In collaboration with my clients, we\u2019ve contrived a wide variety of lifestyle scenarios, including the above boardroom scenario, in order to get customized lifestyle portraits that they can use for their websites, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Webinars<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keynotes<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Workshops<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">One-on-one consultations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Working on technology<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brainstorming ideas\/mind mapping<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Day-to-day activities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Some have argued to me that it\u2019s cheaper to purchase stock images than to hire a photographer for a branded lifestyle portrait session.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s my two cents on that.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Depending on where you purchase the stock photos &#8211; Getty, Pond 5, Adobe, etc. &#8211;\u00a0 the pricing might be considerably cheaper than a portrait photography session.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But here\u2019s the catch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That photo isn\u2019t exclusively for you &#8211; it\u2019s for everyone else who purchases rights to it. Do you want to run the risk of posting a photo that 20 other people are also using? Specifically, people who also operate in a similar space of expertise?<\/span><\/p>\n<p><span style=\"font-weight: 400\">In that case, buy the exclusive rights, you say?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Have you seen how much it costs to garner exclusive rights for one photo? If you have more than a handful of stock images on your site, that strategy becomes cost prohibitive.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the end of the day, all roads point to you investing in an image content portfolio that has a wide variety of branded lifestyle portraits and other image content that uniquely illustrates who\u00a0<\/span><span style=\"font-weight: 400\">you are, who you serve, and why you do what you do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your website is too important a marketing asset to be littered with images that can be found all over the internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There is only one you, and you need to be front and center on your website!<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you would like to learn more about image content portfolios and the relationship between visual content and the written word, I invite you to <\/span><a href=\"http:\/\/www.johndemato.com\/share-magical-ideas\"><span style=\"font-weight: 400\">subscribe to my blog<\/span><\/a><span style=\"font-weight: 400\">, where I also share other storytelling strategies that help to create a memorable and referable online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ready to skip the reading and get down to work?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Are you ready to delete all the stock images on your website and start fresh with your own branded lifestyle portraits?<\/span><\/p>\n<p><a href=\"http:\/\/www.calendly.com\/johndemato\"><span style=\"font-weight: 400\">Let\u2019s have a chat<\/span><\/a><span style=\"font-weight: 400\"> and see if we\u2019re a good fit to work together on this.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400\">John DeMato is a <\/span><\/i><a href=\"https:\/\/www.johndemato.com\/nyc-branded-lifestyle-portraits\"><i><span style=\"font-weight: 400\">NYC branded lifestyle portrait photographer<\/span><\/i><\/a><i><span style=\"font-weight: 400\"> and <\/span><\/i><a href=\"https:\/\/www.johndemato.com\/idea-nugget-incubator-program\"><i><span style=\"font-weight: 400\">storytelling strategist<\/span><\/i><\/a><i><span style=\"font-weight: 400\"> who serves speakers, authors, coaches and high-level entrepreneurs across the country. His 50+ page e-book, S.H.A.R.E. M.A.G.I.C.A.L. I.D.E.A.S., lays out the how, what and why behind creating a memorable and referable online presence &#8211;<\/span><\/i><a href=\"http:\/\/www.johndemato.com\/share-magical-ideas\"><i><span style=\"font-weight: 400\"> sign up to get your FREE copy today.<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you leverage stock photos on your website? Read on to see why that sucks. As a speaker, author and expert-based business owner, your website is the magical nerve center of your online presence.\u00a0 It\u2019s the top level that all other areas of your digital footprint leads to. When you drive them to your hub, [&hellip;]<\/p>\n","protected":false},"author":452,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":["default"],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[39],"tags":[853],"editorial_calendar_month":[],"class_list":["post-10357","post","type-post","status-publish","format-standard","hentry","category-marketing-sales","tag-yeahabsolutely-sharemagicalideas-sharemagicalphotos-onlinepresence-thoughtleader-speakerlife-speakerprofs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s what sucks about stock photos on your website... - C-Suite Network Advisors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/heres-what-sucks-about-stock-photos-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here&#039;s what sucks about stock photos on your website... - C-Suite Network Advisors\" \/>\n<meta property=\"og:description\" content=\"Do you leverage stock photos on your website? 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