{"id":11069,"date":"2019-11-15T14:19:11","date_gmt":"2019-11-15T20:19:11","guid":{"rendered":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/?p=11069"},"modified":"2019-11-15T14:19:11","modified_gmt":"2019-11-15T20:19:11","slug":"the-hidden-truth-book-publishers-dont-want-authors-to-know-about","status":"publish","type":"post","link":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/","title":{"rendered":"The Hidden Truth Book Publishers Don\u2019t Want Authors To Know About"},"content":{"rendered":"

So the book industry just hit a major milestone they didn\u2019t bother to tell authors about. And it\u2019s not exactly good\u2026<\/p>\n

Between 2012 to now, self-published book titles grew 156%. Last yearbook titles grew from 786,935 to 1,009,188, surpassing the million mark for the first time in human history<\/strong>!<\/p>\n

So why aren\u2019t we celebrating? <\/strong><\/h3>\n

\"\"It\u2019s never been easier and more affordable to launch a book to share your knowledge with the world. We have more legit subject experts than at any time in human history. This is the single biggest achievement in book publishing since Gutenberg invented the printing press in 1454 over 565 years ago!<\/p>\n

So why aren\u2019t publishers celebrating and sharing the good news?<\/p>\n

The truth about book publishing today:<\/strong><\/h3>\n

The truth is, books have become needles in a haystack to consumers these days. Most publishers need authors more than authors need them. The entire industry is flipping upside down right now.<\/p>\n

What publishers won\u2019t tell you today is just how much the industry has changed. With over 1 million books being published each year the chances an authors\u2019 book gets noticed organically is low, really, really, low.<\/p>\n

\u00a0<\/strong>Here are the numbers from Publishers Weekly,<\/strong> the American trade magazine providing industry insights to publishers, librarians, booksellers, and literary agents since 1872:<\/p>\n

    \n
  • The average self-published author sells less than 250 books<\/li>\n
  • The average published author sells less than 2,000 books<\/li>\n
  • over 70% of books don\u2019t turn a profit for authors<\/li>\n
  • Only 62 out of 1000 titles sell more than 5,000 copies<\/li>\n<\/ul>\n

    Publishers know this information. So why don\u2019t authors?<\/p>\n

    Publishing a book is no longer The Field of Dreams\u2019<\/em><\/strong> game where if you \u201cbuild it then they will come.\u201d The days of being discovered organically and getting retail placements are long gone. Publishers in the past controlled the distribution. Today the distribution rests in the ability of the author to create awareness amongst their followers.<\/p>\n

    Marketing is the primary responsibility of the author. Authors need to establish relationships with publishers with a mutual understanding of roles. Think of your publishing partner as a printer with a vested interest in your success.<\/p>\n

    There is value in the brand positioning of the publisher and their ability to negotiate distribution agreements into retail outlets and airport bookstores. But make no mistake, they are pay to play agreements. As they should be. You are after all taking up valuable and expensive real estate by occupying the end of isle positions others are more than willing to invest in.<\/p>\n

    However authors today need to know, the minute you publish your book is when the real work starts.<\/p>\n

    If you don\u2019t have a solid marketing plan to promote your book to the people who need it, you will be very disappointed.<\/p>\n","protected":false},"excerpt":{"rendered":"

    So the book industry just hit a major milestone they didn\u2019t bother to tell authors about. And it\u2019s not exactly good\u2026 Between 2012 to now, self-published book titles grew 156%. Last yearbook titles grew from 786,935 to 1,009,188, surpassing the million mark for the first time in human history! So why aren\u2019t we celebrating? It\u2019s […]<\/p>\n","protected":false},"author":612,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":["default"],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[47],"tags":[],"editorial_calendar_month":[],"class_list":["post-11069","post","type-post","status-publish","format-standard","hentry","category-personal-development"],"acf":[],"yoast_head":"\nThe Hidden Truth Book Publishers Don\u2019t Want Authors To Know About - C-Suite Network Advisors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hidden Truth Book Publishers Don\u2019t Want Authors To Know About - C-Suite Network Advisors\" \/>\n<meta property=\"og:description\" content=\"So the book industry just hit a major milestone they didn\u2019t bother to tell authors about. And it\u2019s not exactly good\u2026 Between 2012 to now, self-published book titles grew 156%. Last yearbook titles grew from 786,935 to 1,009,188, surpassing the million mark for the first time in human history! So why aren\u2019t we celebrating? It\u2019s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/\" \/>\n<meta property=\"og:site_name\" content=\"C-Suite Network Advisors\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-15T20:19:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/11\/Hidden-Truth-Book-top-secret.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyler Hayzlett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#website\",\"url\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/\",\"name\":\"C-Suite Network Advisors\",\"description\":\"Notable Business Experts and Thought Leaders\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/11\/Hidden-Truth-Book-top-secret.png\",\"contentUrl\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/11\/Hidden-Truth-Book-top-secret.png\",\"width\":483,\"height\":345},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#webpage\",\"url\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/\",\"name\":\"The Hidden Truth Book Publishers Don\\u2019t Want Authors To Know About - C-Suite Network Advisors\",\"isPartOf\":{\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#primaryimage\"},\"datePublished\":\"2019-11-15T20:19:11+00:00\",\"dateModified\":\"2019-11-15T20:19:11+00:00\",\"author\":{\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#\/schema\/person\/354b0e6f0a4cb5dc9d10a8ca4bf123ef\"},\"breadcrumb\":{\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Hidden Truth Book Publishers Don\\u2019t Want Authors To Know About\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#\/schema\/person\/354b0e6f0a4cb5dc9d10a8ca4bf123ef\",\"name\":\"Tyler Hayzlett\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/767399e240d9f3f4e3111e98ffa2a293a1837aacd5612f675b34b958ffcfc221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/767399e240d9f3f4e3111e98ffa2a293a1837aacd5612f675b34b958ffcfc221?s=96&d=mm&r=g\",\"caption\":\"Tyler Hayzlett\"},\"url\":\"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/author\/tylerh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Hidden Truth Book Publishers Don\u2019t Want Authors To Know About - C-Suite Network Advisors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/","og_locale":"en_US","og_type":"article","og_title":"The Hidden Truth Book Publishers Don\u2019t Want Authors To Know About - C-Suite Network Advisors","og_description":"So the book industry just hit a major milestone they didn\u2019t bother to tell authors about. And it\u2019s not exactly good\u2026 Between 2012 to now, self-published book titles grew 156%. Last yearbook titles grew from 786,935 to 1,009,188, surpassing the million mark for the first time in human history! So why aren\u2019t we celebrating? It\u2019s […]","og_url":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/","og_site_name":"C-Suite Network Advisors","article_published_time":"2019-11-15T20:19:11+00:00","og_image":[{"url":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/11\/Hidden-Truth-Book-top-secret.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tyler Hayzlett","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#website","url":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/","name":"C-Suite Network Advisors","description":"Notable Business Experts and Thought Leaders","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#primaryimage","inLanguage":"en-US","url":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/11\/Hidden-Truth-Book-top-secret.png","contentUrl":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-content\/uploads\/sites\/5\/2019\/11\/Hidden-Truth-Book-top-secret.png","width":483,"height":345},{"@type":"WebPage","@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#webpage","url":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/","name":"The Hidden Truth Book Publishers Don\u2019t Want Authors To Know About - C-Suite Network Advisors","isPartOf":{"@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#website"},"primaryImageOfPage":{"@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#primaryimage"},"datePublished":"2019-11-15T20:19:11+00:00","dateModified":"2019-11-15T20:19:11+00:00","author":{"@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#\/schema\/person\/354b0e6f0a4cb5dc9d10a8ca4bf123ef"},"breadcrumb":{"@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/the-hidden-truth-book-publishers-dont-want-authors-to-know-about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/"},{"@type":"ListItem","position":2,"name":"The Hidden Truth Book Publishers Don\u2019t Want Authors To Know About"}]},{"@type":"Person","@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#\/schema\/person\/354b0e6f0a4cb5dc9d10a8ca4bf123ef","name":"Tyler Hayzlett","image":{"@type":"ImageObject","@id":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/767399e240d9f3f4e3111e98ffa2a293a1837aacd5612f675b34b958ffcfc221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/767399e240d9f3f4e3111e98ffa2a293a1837aacd5612f675b34b958ffcfc221?s=96&d=mm&r=g","caption":"Tyler Hayzlett"},"url":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/author\/tylerh\/"}]}},"_links":{"self":[{"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/posts\/11069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/users\/612"}],"replies":[{"embeddable":true,"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/comments?post=11069"}],"version-history":[{"count":0,"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/posts\/11069\/revisions"}],"wp:attachment":[{"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/media?parent=11069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/categories?post=11069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/tags?post=11069"},{"taxonomy":"editorial_calendar_month","embeddable":true,"href":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/wp-json\/wp\/v2\/editorial_calendar_month?post=11069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}