{"id":16719,"date":"2021-04-09T08:00:00","date_gmt":"2021-04-09T13:00:00","guid":{"rendered":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/?p=16719"},"modified":"2021-04-15T10:22:19","modified_gmt":"2021-04-15T15:22:19","slug":"how-to-start-a-successful-podcast-for-your-business","status":"publish","type":"post","link":"https:\/\/csuiteold.c-suitenetwork.com\/advisors\/how-to-start-a-successful-podcast-for-your-business\/","title":{"rendered":"How to Start a Successful Podcast For Your Business"},"content":{"rendered":"

The Complete Guide to Launch a B2B Podcast<\/strong><\/h1>\n

 <\/p>\n

<\/p>\n

 <\/p>\n

The old way of marketing is dead…<\/p>\n

Gone are the days of hassling people and interrupting them, it’s far too easy for consumers today to ignore us. Let’s change that. Me and you. Right now.<\/p>\n

Rather than interrupting the content people want to consume, create the content people want to consume!<\/p>\n

With over a hundred million<\/strong> people tuning into podcasts, businesses are finding a creative new way to tap into that growth.<\/p>\n

Which is pretty cool…<\/p>\n

 <\/p>\n

3 Reasons Why You Should Start a Podcast<\/strong><\/h2>\n

There are\u00a0 3 major<\/strong>\u00a0reasons that are not exactly obvious for starting a podcast. I’ve listed them for you here.<\/p>\n

 <\/p>\n

<\/p>\n

 <\/p>\n

1. Stop Creating Content That Sucks<\/strong><\/h3>\n

Does the world need more content? Hell no! It needs better content that people actually like.<\/p>\n

The B2B world is way behind B2C in that way.<\/p>\n

But we’re coming for you B2C…<\/p>\n

 <\/p>\n

Avoid Marketing Myopia:<\/strong><\/h3>\n

In 1960 Theodor Levitt, literally wrote the book on marketing in his book\u00a0Marketing Myopia<\/a>. <\/strong><\/em>You can read more about that in this<\/a> <\/strong>Harvard Business Review article. \u00a0He explains historically how nearly every business and industry becomes obsolete and how to avoid it.<\/p>\n

 <\/p>\n

Stop Creating Content Like Everyone Else:<\/strong><\/p>\n

<\/p>\n

Levitt described that\u00a0 the railroad industry didn’t decline because airplanes\u00a0and\u00a0automobiles commoditized the transportation market.<\/p>\n

They lost market share because they thought of themselves as being in the railroad business instead of the transportation business.<\/p>\n

They focused more on selling than marketing to the consumer what they wanted.<\/p>\n

 <\/p>\n

We’re All in the Media Business Now!<\/h4>\n

Today, when consumers consume limitless amounts of content, on their own terms and devices, the battle for their attention has now become the obstacle.<\/p>\n

Companies have recognized these developments overtime and are reaching to the same conclusion.<\/p>\n

We’re now all in the media business, we just happen to be selling services.<\/p>\n

<\/p>\n

 <\/p>\n

Marketing Myopia is Happening Everyday to B2B Brands<\/strong><\/h4>\n

In the internet age we are living through a literal communication revolution and most of us are still marketing the same old boring way we did 10 years ago.<\/p>\n

Take advantage of new media! The way people prefer to access the information they want.<\/p>\n

 <\/p>\n

2. Content Is King<\/strong><\/h3>\n

The phrase “content is king” came from Bill Gates in 1996 when he published this article<\/a> <\/strong>on Microsoft’s website explaining that content is where he expected much of the wealth would be generated on the internet.<\/p>\n

The brands that develop the most relevant content to help the audience they serve will rise to the top in today’s digital internet chessboard.<\/p>\n

On the internet, content is like real estate.<\/p>\n

The more you create, the more chances people have of discovering what you’re up to.<\/p>\n

 <\/p>\n

<\/p>\n

 <\/p>\n

3. Amplify Your Brand<\/b><\/h3>\n

Your brand is your business reputation.<\/p>\n

What better way to build your reputation for creating insanely useful content to help people achieve the results they want?<\/p>\n

On a platform that has the potential to reach millions of people to stream and share it is pretty high up there on the awesome scale.<\/p>\n

 <\/p>\n

 <\/p>\n

Connect With More People!<\/strong><\/h3>\n

Did you know that the average adult consumes over 11 hours of media content? EVERY. SINGLE. DAY!\u00a0<\/strong><\/p>\n

People are constantly seeking answers or solutions. Podcasting is a perfect media to connect with them.<\/p>\n

Launching a podcast will help you take advantage of one of the largest growing media platforms online to connect with more people and amplify your mission.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Take a Look at These Numbers:<\/strong><\/h3>\n