Employees First! Inspire, Engage, and Focus on the HEART of Your Organization

Donna Cutting


“You provide a red-carpet treatment for your employees and they’ll reward you with their effort, time, and loyalty.”- Jeffrey W. Hayzlett (Foreword)


The world is changing and it’s time to reimagine and reshape your employee experience. Take care of the people who take care of your customers.

How do we get an hourly employee who has never received red carpet customer service, to give it? The answer is obvious, isn’t it? You roll out the red carpet for them, of course.

Employees First! presents recognition strategies and appreciation techniques, but it goes deeper than that. You will learn how giving your team members a voice in your company, supporting them with knowledge and training, giving them purpose and equitable pay, translates into higher productivity and happier customers. Discover what real empowerment is, and why building a diverse culture of inclusion is beneficial to all involved.

Donna shares many tried and true ideas for rolling out the red carpet for your new hires and keeping it out for the long term, as well as tips on how to foster a culture of kindness and create space for coworkers to lift each other up. Most of all, you’ll gain strategies for honoring the very people who make your company what it is—your internal customers—your team.

About Donna

Donna Cutting is the Founder & CEO of Red-Carpet Learning Worldwide and works with mission-driven leaders to help them create cultures of happy people who deliver exceptional customer service. She’s the author of three books including “The Celebrity Experience: Insider Secrets to Delivering Red-Carpet Customer Service” (Wiley, 2008), “501 Ways to Roll Out the Red Carpet for Your Customers” (Career Press, 2015), and “Employees First! Inspire, Engage, and Focus on the HEART of Your Organization” (Career Press, 2022). Her educational programs are being utilized throughout the United States, and in parts of Canada, South Africa and Australia. When not in their home of Asheville, North Carolina, Donna and her husband Jim take road trips throughout North America with their two rescue dogs Moxie and Tonks.

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