Allbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection Available Only on Instagram

Author: Ann-Marie Alcántara / Source: Adweek Online

Allbirds, the comfortable shoe that people can’t stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram.

The product drop is reminiscent of Snapchat teaming up with Jordan Brand, Shopify, Darkstore and R/GA to release the new Air Jordans on Snapchat. Some marketers suggest it’s a trend that’ll keep on happening.

“Today, brands need to meet their customers where they are—be that in-store, online, or on social—and provide them with a unique and memorable experience that makes them feel valued,” said Brennan Wilkie, svp customer experience strategy at InMoment, a customer experience platform.

Allbirds first teased the collection in an Instagram post on Feb. 28. The company then released the six “confetti” shoes on Instagram on March 1. Customers in the US, New Zealand and Australia can either purchase the shoes via swiping up on Allbirds Instagram story or tapping the link in the company’s Instagram bio. The shoes are available until they sell out.

Introducing the Confetti Collection – a *very* limited special collection we made for you to celebrate our 2nd birthday! The only way you can get them is with the link in our bio or Instagram…

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