Amazon’s B2B Business Blows Past 1M Customer Mark

Author: Richard Adhikari / Source: E-Commerce Times

Amazon Business, launched in April 2015, this week announced that it had reached the 1 million customer milestone.

“This is rapid growth,” said Ray Wang, principal analyst at Constellation Research.

It’s attributable in part to a crossover effect from the large number of B2C customers Amazon has, he told the E-Commerce Times.

Amazon Business offers business-only pricing on millions of products, and access to more than 85,000 business sellers.

Customers include hospitals, educational institutions, laboratories, daycare centers, government agencies, restaurants, Fortune 50 companies and sole proprietors. They range from Con Edison to Gwinnett County Public Schools to Johns Hopkins University to the Mayo Clinic and Siemens.

Amazon Business’ Appeal

This is what customers say about Amazon Business:

• User set-up is simple and doesn’t require any staff training;
• Pricing is competitive;
• Customers can track purchases easily;
• It’s easy to find products;
• Amazon offers rapid delivery;
• Customers can get large amounts or large items delivered easily; and
• Administrative work for procurement is reduced.

Amazon Business provides free two-day shipping on orders of US$49 or more.

The site is Amazon Prime-compatible.

It offers multiuser accounts with approval workflows and purchasing analytics, and it lets users create custom groups to match their organizations.

Customers can pay with corporate purchasing cards or through an Amazon corporate credit account. Amazon offers tax-exempt purchasing for qualifying organizations.

The site can be integrated into customers’ purchasing systems.

Amazon Business offers an analytics dashboard for customers to track and monitor their spending, with dynamic charts and data tables. Both administrators and requisitioners can access the analytics tool.

Customers can analyze spend by individual users,…

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