Best Seller TV Explores Power of Discomfort and Dynamics of Digital Habits

Best Seller TV, an online business show featuring one-on-one interviews with best-selling authors, will feature two authors this month: Marcia Reynolds, author of The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs and Adrian Ott, author of Exponential Influence™: Designing Digital Habits That Engage Distracted Customers. Both episodes will be hosted by TV personality Taryn Winter Brill.

In the first episode airing Tuesday, October 14, best-selling author Marcia Reynolds talks about her book, The Discomfort Zone: How Leaders Turn Difficult Conversations into Breakthroughs. The ‘discomfort zone’ is about creating a situation where an employee is no longer completely at ease. Reynolds says that uncomfortable moments are the most opportune time to learn from the situation and create a breakthrough.

“The moment someone is asked a question that makes them stop and think about their beliefs and actions, they feel uncomfortable. This awkward moment signals they are learning,” Reynolds said. “Leaders that make us feel uncomfortable are doing us a service. It means they care about our development and want us to see ourselves and the world in a broader, more successful way. Leaders who embrace the Discomfort Zone are the most remembered and revered.”

Read the full press release at MarketWired