C-Suite TV Talks About the CMO’s Periodic Table and Renegades; 76 Marketing Tips for Your Business and Personal Brand

NEW YORK, NY–(Marketwired – Jun 9, 2016) –  Best Seller TV, one of the top online business shows on C-Suite TV, has announced their upcoming episodes for June. Best Seller TV will feature in-depth interviews with leading business authors Drew Neisser, author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and Yitzchok Saftlas, author of So, What’s the Bottomline? 76 Proven Marketing Tips and Techniques for Building your Business and Personal Brand.

Drew Neisser, author of The CMOs Periodic Table: A Renegade’s Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of marketing. He also stresses how no marketing solution is one element, but many. Neisser also lists the three most essential traits for a marketing renegade to possess:

• Non-linear thinker
• Allow serendipity to happen
• Understand the power of “and”

Neisser also describes how the most successful CMO is Courageous, Artistic, Thoughtful, Scientific, or CATS. Courageous refers to the notion of doing something outside the box in order to move forward or get ahead. Artistic, (or Artful), refers to the importance of ‘artisticness’ and being curious about one’s environment. Thoughtful refers to thinking more about the world and your customers rather than yourself or the brand. Scientific is applying the scientific method to marketing — understand the conditions of satisfaction, set a hypothesis and test your way to success.

Neisser wants readers to walk away with these takeaways: there isn’t a one-size fits all or theory that fits all marketing, you need to adjust and keep adjusting (much like the scientific method) and never forget the basics.

Yitzchok Saftlas, author of So, What’s the Bottomline?: 76 Proven Marketing Tips and Techniques for Building your Business and Personal Brand, takes an approach to marketing showcased in short, easy-to-read chapters that are conversational and include action steps at the end of every chapter. The book gives a human approach to some of the most common business challenges companies face on a regular basis.

Saftlas states that anyone who is successful has perseverance, good marketing and strategic direction, right from the offset, in order to reach the prize. As we’re all constantly bombarded from all directions with a plethora of information, Saftlas says the most important things to remember are: be realistic with yourself and make sure your business’s messaging is crystal clear and spot on in order to capture your audience’s attention.