CKE names new CMO and COO
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CKE Restaurants Holdings Inc., the parent of Carl’s Jr. and Hardee’s, has added two new executives to the C-suite and promoted a third, the company said Wednesday.
Jeff Jenkins (left) and Tom Brennan will serve as CMO and COO, respectively. Chip Seigel has been promoted to chief legal officer.
Jenkins will focus on creative campaigns and highlighting CKE’s food, according to a release.
“I’m honored to be joining CKE, whose uncompromised food quality and innovative creative work are pillars of the company,” Jenkins said in a release. “I’m looking forward to being a part of such a well-established organization that has been a leader in the restaurant industry for more than 75 years, and to creating breakthrough campaigns that expand the company’s success across the globe.”
Jenkins has 15 years of experience in digital and foodservice marketing. He most recently worked at Whole Foods. Previously, he was the director of digital experience and new platforms for Taco Bell.
