Cloudwords CMO Heidi Lorenzen Talks About Global Marketing

Kurt Shaver, founder of The Sales Foundry, interviews Heidi Lorenzen, CMO of Cloudwords, at the C-Suite Network Conference in Marina del Rey. They discuss global the sophisticated workflow systems, global brand consistency and “translation memory” the business provides.

Last month I attended the C-Suite Network conference in LA. The C-Suite Network was created in partnership with Thomas White, CEO of C-Suite Network, Karl Post, Co-founder, and Jeffrey Hayzlett, Chairman of C-Suite Network and C-Suite TV host. One of the executives I spoke with was Heidi Lorenzen, CMO of Cloudwords. Cloudwords is the first cloud-based technology built to help companies automate, manage and analyze their content localization process. Its clients include long-standing household names like American Airlines and Honeywell as well as newer, fast-growth companies like Groupon and Shazam.

Heidi is responsible for accelerating the growth, visibility and value of Cloudwords through high-impact marketing. She counts 25 years of global marketing experience including more than a decade working overseas in Taiwan, Hong Kong, Germany, and Singapore. Prior to joining Cloudwords, Lorenzen held global marketing leadership roles at technology trailblazers Polycom, Interwoven, Autonomy, and GlobalEnglish, among others.

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