Digital Transformation Through Mobile Analytics

Author: Kaan Turnali / Source: Forbes

At the core of every digital transformation is mobile analytics. More than ever, businesses are focused on delivering growth and profitability with faster, better-informed decision making. And with enterprise mobility solutions, we can intelligently integrate strategic data assets to provide actionable insight with agility and innovation.

Mobile analytics represents the last mile in delivering actionable insight—the final bridge that connects decision to action.

While rapid growth in technologies such as cloud, big data, predictive analytics, the Internet of Things, and machine learning are all feeding a deluge of data, we are no longer short of information. And yet, we still long for insight, which is propelling businesses of all sizes—not just the Fortune 500—to find ways to harness the power of mobile analytics.

But there’s one common mistake that many organizations make: Taking mobile analytics for granted and perceiving it as a commodity. Such a perception risks the loss of momentous opportunities. Mobile analytics cannot help us realize the ultimate promise of digital transformation, unless it’s considered as a strategic pillar on its own, not an afterthought.

Just like enterprise mobility isn’t about providing one or two sexy apps, accessing reports on a mobile device isn’t synonymous with mobile analytics. It demands a shift in mindset to reshape the conversation so we can embolden leadership and empower our organizations.

The promise of mobile analytics in the digital age

Digital transformation does not change the value proposition for mobile innovation, and what I call the Triple-A standard for mobile analytics: “Anywhere, Anyplace, Anytime.” But instead, it reinforces unmatched opportunities we can create with greater urgency, relevance, and capacity.

Any data—structured or unstructured, big data or small data, on premise…

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