Marketing Day: Facebook Messenger ads, Prime Day drives Prime memberships & more

Author: Amy Gesenhues / Source: Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 5 common mistakes made by B2B paid search novices
  Jul 11, 2017 by Pauline Jakober
  Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.
• B2B applications of AI in marketing: Two use cases that matter
  Jul 11, 2017 by Daniel Faggella
  Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.
• Attend MarTech at the lowest price possible. Register now!
  Jul 11, 2017 by Scott Brinker
  The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston.
• On Prime Day, see how competitors are piggybacking on Amazon’s success
  Jul 11, 2017 by Matt McGee
  Amazon’s annual summer shopping event has been a boon not only for the e-commerce giant, but for online retailers in general.
• Social media pages for store locations have 5x the engagement of brand pages [Report]
  Jul 11, 2017 by Greg Sterling
  On Facebook, 25x more impressions took place on local Pages….

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