Maximizing Value Takes Hard Work and External Experts

Heidi Lorenzen, Chief Marketing Officer at Cloudwords, was interviewed at the C-Suite Network Conference in Marina del Rey for the B2Beacon Digital Marketing’s Leadership Series. She sits down with Thad Kahlow to weigh in on the current state of marketing, tech and more.

The mounting complexity of marketing automation and other technologies makes it difficult to maximize the most value out of these huge technical investments. And face it, you can be an expert at everything. As explained by Heidi Lorenzen, CMO of Cloudwords, to reap the best value and actionable insights from the mountains of data marketers gather requires diverse skill sets, and often makes sense to hire external experts in key fields to make all your systems sing together.

Watch the full interview