Teaching Prospects Something New about Their Business Builds Trust
Teaching Prospects Something New about Their Business Builds Trust https://csuiteold.c-suitenetwork.com/wp-content/uploads/2014/10/logo.png 254 45 C-Suite Network https://csuiteold.c-suitenetwork.com/wp-content/uploads/2014/10/logo.pngJeff Lowe, VP Corporate Marketing at SMART Technologies, was interviewed at the C-Suite Network Conference in Marina del Rey for the B2Beacon Digital Marketing’s Leadership Series. He sits down with Thad Kahlow to explain innovative new ways C-Suite leaders can use technology to create a culture of collaboration in their companies.
Thinking beyond traditional solution-selling, today’s organizations need to stop asking customers what keeps them up at night. SMART Technologies VP Corporate Marketing, Jeff Lowe, advises that marketers instead focus on crafting “Here’s what should be keeping you up at night…” content to foster trust and bend the buyers journey towards your brand. Catch this highlight from B2Beacon’s Leader Series interview of Jeff sharing his unique insights on the evolution of the company buying journey.
