Are your usual communication techniques no longer cutting it? Stop learning the hard way and start learning the smart way - by listening to others who know the pain because they've been in the game much longer. Follow W Tom Simmons, author of the 2017 book with the same name, as he outlines a path for new and seasoned leaders to develop a winning culture and the power of a team with a common purpose. Concepts are submitted for your approval, not intended as a solution, but something for you to think about as your craft your own path with eyes wide open.