[Digital Discussion] Building an Iconic Business & Experience — How the Rainforest Cafe Was Made

[Digital Discussion] Building an Iconic Business & Experience — How the Rainforest Cafe Was Made 799 442 C-Suite Network

Building an Iconic Business & Experience — How the Rainforest Cafe Was Made

Who builds a rainforest in their home? Steven Schussler does and that’s just a small part of how the popular restaurant, Rainforest Café, came into existence. As the Founder & CEO of Schussler Creative Inc, Steven is a branding expert that creates full experiences for customers at the themed restaurants he created, such as Rainforest Café, T-Rex Café and Boathouse at Disney Springs, and Yak & Yeti at Disney’s Animal Kingdom, to name a few.
Steven uses creativity to provide a full experience for anyone who visits his restaurants – using all 5 senses. This deliberate approach to customer service and branding has created a long ‘history of firsts’ that he can expand on during the discussion.
Tune in and listen to this Digital Discussion, held on Wednesday, February 2 at 2PM ET, as he will address:
  • Why ‘no’ is a ‘yes’ waiting to happen
  • Creating experiences for customers, in a lab, that engage all the senses
  • Why a good business is all about sweating the small stuff
  • His most famous trademark: “Made on Earth”