There’s always noise. The sheer volume of content, speakers, and “experts,” all claiming to know something you don’t, can be overwhelming. Setting yourself apart from the competition requires skill, patience, focus, and clarity. Scott McKain is an international professional speaker, author, coach, and distinction expert at The Distinction Group.

His latest book, ICONIC, is the instruction guide for professionals and organizations to become so distinctive, they not only stand out in their industry, but set the benchmark for innovation, customer experience, and employee culture.