In this session, Wealth Council leader Claudia Harvey will turn our attention to perhaps our most critical investment as leaders in business: our brands.

What exactly is a brand? What is its role in generating revenue? How much does it cost us when we choose *not* to invest in a strong reliable marketing presence? Branding is a two-way consideration, which involves defining the reputation and positioning of the investor, as well as that of any enterprise seeking funding.

The best investors understand that their accessibility to great projects can often rely on this elusive concept; after all, our reputations often precede us in business.

Claudia brings a truly unique perspective to this discussion, as she has cultivated and launched highly successful brands from inspiration to idea to inception, yet also has evaluated and purchased brands based on investment readiness.

Claudia and Craig will be joined by Brand Visibility Expert Kim Speed, who will share her own process for maintaining a successful brand. Kim has worked with multiple international business brands as well as creating personal brands for her clients.

Next, it’s our interactive Members RoundTable discussion, led by Kim and Claudia, which will focus on branding in business, what it means to have a successful brand and where your hard-earned money is best spent in this effort. What kind of ROI can you expect, or can this be quantified?

On the investment side, Claudia and Craig will also offer their perspective on the influence a brand can have as they implement their proven successful  evaluation and investment process.

Topics to include:

• What constitutes a brand identity?
• What is the relationship between your brand and your investment strategy?
• What are your criteria when evaluating a brand for potential investment?
• What are the signs we may need to reinvent or reinvest in our brands?