Rebranding a Classic with a Modern Twist

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Rebranding a Classic with a Modern Twist

Globally, more than 2.5 billion people play video games and the gaming industry is set to reach $256 billion by 2025. It’s definitely a growing market, and there’s something to be said about the nostalgia of playing games with friends. That’s what Intellivision wants to bring back – the sense of community, bringing people together through technology, creativity, and unrivaled passion for the genre.