In the new world, sales opportunities are precious, and you need to take full advantage of every one. You can no longer rely on relationships to win deals—no matter how close; now, selling value isn’t just for elite sellers – it’s a survival skill.

• The sales and marketing mediocrity cycle, and what happens when you’re stuck there.
• ​​How sales people can break out of the cycle and how marketing can help.
• ​​Six external forces that shape your customer’s business
• ​​Six internal forces that make your customer who they are
• ​​The kind of informed insights that help sales people BE the value