Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 10 | Product Centricity v. Customer Centricity
with Jaime Colmenares of eBay
Most companies understand that they need to be customer centric, but they still operate in the very product centric way. Host Allison Hartsoe interviews Jaime Colmenares, the director of the Americas, customer strategy and analytics at eBay about how eBay cuts across silos to better understand buyers and sellers and use the knowledge to improve business performance. He provides quick checks to let listeners know their true product v. customer mindset and explains how customer centric companies behave.
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