Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 13 | The Customer Centricity Simulation with Sarah E. Toms of Wharton
Wouldn’t you like a risk-free way to test CLV marketing ideas?
What is the difference between traditional market valuation and customer lifetime valuation? Sarah Toms, Senior Director of Wharton Interactive, talks about leveraging education technology to bring theories to life. The Customer Centricity Simulator puts the customer lifetime model into practice in a risk-free environment. Want a chance to participate in the Customer Centricity Simulation? Sarah will be onsite at the Customer Centricity Conference May 17-18 in San Francisco to run the simulation.
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