Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 14 | Delivering Massive Value with Analytics
Jose Murillo, CAO at Banorte, Talks About 200x ROI
How much value can you create using better analytics? Jose Murillo, CAO at Banorte, talks about how his team generated 200x on their analytics investment following their core mandate: Increase customer equity. His group has produced value close to $1B in net income. Murillo talks about the six factors for success, including being set up as a profit center with targets and accountability, fostering relationships through the organization, and the passion that comes when an analytics team owns the results.
Subscribe us
More Shows
swipe to see more