Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 21 | Arming the Front Lines with Bob McKinney of Batteries Plus Bulbs
Revenue always follows a great customer experience
Customers are actively indicating how they wish to engage; you just have to find the signal. Bob McKinney, Head of Marketing at Batteries Plus Bulbs, has mastered finding it. Through a platform of smartly interconnected systems, his team arms the frontlines with the information they need to build strong relationships. From providing ranked CLV in real-time to being able to save bad customer experiences, Bob shares how CLV has provided a singular focus for Batteries Plus Bulbs’ tactics and relationships.
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