Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton
AIIM International president defines digital transformation in information terms
Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and offers four key components of instituting organizational change around CLV. Winton believes that DX gains a powerful start in the marketing department. It’s all about relationship building and the intelligence of the customers that provides the true value.
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