Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin
The Math and Magic of Marketing Excellence
How do marketing leaders unlock value? Laura Beaudin of Bain & Co. knows the statistically significant things that leaders do differently. Marketing leaders reorient their entire mindset to truly put the customer first. They break down silos. And CMOs no longer focus on funnel filling but instead curating lifetime customer conversations. Laura outlines three steps anyone can follow to transform their marketing and strike a balance between the math and the magic of marketing.
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