Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz
Customer-centric Thinking & Product-centric Thinking Not Mutually Exclusive Options
Are product-centric organizations tone-deaf to customer needs & desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch, explains how these mindsets are not mutually exclusive. She offers 3 steps to take: setting clear, quantifiable goals, ensuring a balance between product- & customer-centric approaches to align everything with the company’s core values, & using data at each step in the innovation cycle to ensure product optimization.
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