51 | 2018 Show Directory – C-Suite Radio

Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.

Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!

51 | 2018 Show Directory

This week in the Accelerator host Allison Hartsoe summarizes the episodes from 2018. Starting with the foundational concepts of CLV and customer centricity, and moving through all the ways companies are executing. From data visualization to strategy to CRM, Allison talks about the wide variety of guests who are benefiting from CLV marketing strategies. Be sure to catch all our episodes on C-Suite Network Radio.

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening on the C-Suite Network Radio! Tell a friend!

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Browse Episodes

106 | Secret Customer Scores with Wharton’s Sarah Toms

105 | Building the DTC channel with Spindrift’s Calvin Lammers

101 | Customer-centric growth with NakesWines.com

100 | The Evolution of Customer Analytics at Electronic Arts

98 | Operationalizing Customer Lifetime Value (CLV)

97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership

96 | Designing Data for Business Decisions Part 2

95 | Designing Data for Business Decisions

94 | Creating Happy Customers via Compliance

93 | Get More from Retail Technology w Nixon’s Gary Penn

92 | Managing the Fabric of Customer Data with Bob Page

91 | Human-centered AI with Jen Stirrup of Data Relish

89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2)

88 | Next Generation Data Warehouse (Part 1) with Claudia Imhoff

87 | Customer Targeting Gone Wrong: The Big Fish News Story

86 | The Business Roundtable’s new Customer Focus

85 | Hubspots Voice of Customer Journey with Amanda Whyte

84 | Amazon as a Customer-Centric Sales Channel

83 | Amazon Prime Day vs Alibaba Singles Day

82 | Quantifying the Customer Experience with Michael Allenson of Xpedition

81 | Customer Data as an Asset with Doug Laney

80 | Building Customer Trust through Privacy with Aurelie Pols

78 | Learning From Others with Rich Fox, Apex Parks

77 | Five Customer data analytics questions that Modern marketers should be able to answer

76 | Naked Statistics. A candid book review.

75 | Retail Reimagination with Forbes Contributor Steve Dennis

74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen Maley

73 | Marketing Analytics Evolution with Jim Sterne

70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney

69 | How to Set-up a Testing Program with Loren Hadley at Ambition Data

68 | Becoming the Data Ambassador with Megan Kohout at Kendra Scott

67 | Deepening the Customer Experience with Diane Le from Coffee Bean and Tea Leaf

66 | The Truth about CDPs with Forrester’s Joe Stanhope

65 | Beyond CDPs, here come Customer Intelligence Platforms

64 | Classifying CDPs with Jimi Li from Valence

63 | Hari Mari’s Valuable Customer Community

62 | Cultivating Customers with Prof. Elea Feit at Drexel

61 | Big Ideas for Retailers from eTail West

58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo

57 | Book Summary: Measure What Matters by John Doerr

56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen

55 | 2019 Martech Predictions with Scott Brinker

54 | 2019 Predictions Show Financial Impact from Marketing with Dan McCarthy

53 | 2019 Predictions for Customer-Centric Marketing

52 | Holiday Break Message from Allison Hartsoe

50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty

48 | Old Retail vs New Retail with Ed Kleban

46 | Measuring Offline Customer Experiences with Gary Angel

45 | Activating CLV Marketing at The Bouqs

44 | Generating Quality Customers with Winky Lux

43 | The Customer Revolution is Here with Allison Hartsoe

42 | The Intersection of Customer Experience and Customer Value with Ehow Chen

41 | Customer Analytics Strategies Summarized – The right way to see and act on customer knowledge

40 | Customer-centric research with EA’s Jodie Antypas

38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2

37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1

36 | Beyond the Obvious – Data Visualization Best Practices Summarized

35 | From Data Science to Data Storytelling with Gulrez Khan, Senior Data Scientist at Microsoft

34 | Inside a Visual Data Disaster with Felix Schildorfer

33 | Visual Data Disasters with Alberto Cairo

32 | Getting Your Message Through with Lea Pica

31 | Inside the Customer Equity Accelerator Podcast

Ep. 29 | Finding the Customer State of Mind with guest Brooks Bell

Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz

Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin

Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton

Ep. 24 | Build a Business Like Amazon with Bryan Eisenberg

Ep. 23 | Customer Centricity Conference Recap with Allison Hartsoe

Ep. 22 | Where Academics Meet Reality with Joe Megibow

Ep. 21 | Arming the Front Lines with Bob McKinney of Batteries Plus Bulbs

Ep. 20 | The Intersection of Ai and CLV with Publishers Clearinghouse’s Ash Dhupar

Ep. 19 | The Customer as the Asset with Anthony Choe, Founder at Provenance Digital

Ep. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, Google

Ep. 17 | The Future of Martech with Forrester’s Joe Stanhope

Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA)

Ep. 15 | Customer-Based Corporate Valuation with Dan McCarthy, Emory University

Ep. 14 | Delivering Massive Value with Analytics

Ep. 13 | The Customer Centricity Simulation with Sarah E. Toms of Wharton

Ep. 12 | Calculating CLV with Artem Mariychin of Zodiac Metrics

Ep. 11 | The Rise of the CXO with CXPA’s Diane Magers

Ep. 10 | Product Centricity v. Customer Centricity

Ep. 9 | CLV Marketing with Pete Fader, Professor of Marketing, Wharton

Ep. 8 | Using Data to Get Results With Data Legend Bob Page

Ep. 7 | The ROI of Data Analytics – An Interview with Big Data Guru Bob Page

Ep. 6 | Reaching Customer Centricity – The Payoff Stage

Ep. 5 | Digging Into the Digital Maturity Curve Part 2

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