BM092: How To Be More Authentic To Market Your Book

Are you looking to be more authentic? Listen as authenticity expert Lisa Redstone shares her advice on how to be more authentic.

Lisa Redstone is a spiritual teacher, speaker, mother, and writer, for her warmth, clarity, and disarming humor. Her practical approach to spirituality emerged out of 25 years of experience with eastern, western, and indigenous spiritual healing practices and traditions. Through speaking, teaching, and personalized care, Lisa has helped thousands of people reclaim their vitality, reconnect and heal so that they can live more fulfilling lives.

Excerpt from this week’s podcast “How To Be More Authentic To Market Your Book”

Q: Lisa, could you give our authors some advice on how to be more authentic when they market their book?

A: People appreciate honesty and authenticity. They can sense it in another human being, and when they’re able to relate to another human being and perceive that honesty, they relax. So, as an author selling, actually, anyone selling really pretty much anything, there needs to be a sense of relaxed presence happening in the person that’s doing the selling.

I also have this perspective too that you’re really not actually selling your product, you’re selling yourself. And you’re not selling yourself by selling anything. You’re simply showing up in a more honest way. I think we all recognize this. We have fundamental insecurities in our humanity. When we relate to other people from that place in ourselves where we can recognize our own insecurity and we can work with that as we relate to other people.

We can also relate openly with people and admit our own fears and our own terror of the fact that…

[tweetthis]“You’re not selling your product, you’re selling yourself“[/tweetthis]

To contact Lisa Redstone for more information about his services.

Download the transcript from this week’s podcast interview “How To Be More Authentic To Market Your Book”