BM076: How to Be a Powerful Communicator to Drive Results

Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year. In 2011 she ventured into entrepreneur land and hasn’t looked back. Her first business, Impromptu Guru, helps people improve their presentation and public speaking skills. She created a YouTube series that was syndicated by Entrepreneur Network and brings in thousands of new viewers each week.

Now, Jill is The Dynamic Communicator®, and creates and executes communication strategies that help organizations increase sales, enhance the product experience, and retain customers. She’s a video partner and a contributor to Entrepreneur Magazine, as well as a livestream video personality. Jill also runs the Dynamic Accelerator program that helps solo- and micro-entrepreneurs implement communication strategies to accelerate business growth. Her latest book, Dynamic Communication: Strategies to Grow, Lead, and Manage Your Business is being published by Entrepreneur Press and is in stores March 2017.

Excerpt from this week’s podcast “How to Be a Powerful Communicator to Drive Results”

Q: Jill, I’d love you to share some of the dynamic communication strategies you’ve outlined in your upcoming book, Dynamic Communications. Let’s start with what recommendation do you have for our listeners to actually craft a communication strategy that’s going to increase their bottom line, so that they can be profitable.

A: When it comes to the authorship world, the bottom line has two different tentacles, if you will. One is from the pure book sales and the other is what residual products or gigs or engagements can I get because I have this book in the first place. When you’re thinking about what you do as an author, right, as someone who has this book, I think it’s really important. This strategy applies no matter what type of business you’re trying to do. Anyone thinking of any communication strategy first need to be crystal clear on what the desired results are, because if you go in thinking, “I’m going to crack this immaculately worded message, and I can pronounce everything so it sounds beautiful,” that’s great, but that’s not good communication. That means you can pronounce words and read. That’s not good communication. That’s not necessarily going to drive the results.

From the author perspective, when you’re coming into any communication endeavor, it’s thinking, “What bottom line am I really hoping to achieve with this certain communication strategy,” and flush it out from there. Let’s take that tenant of wanting to sell books

[tweetthis]“I’m going to crack this immaculately worded message”[/tweetthis]

To contact Jill for more information about her services.

Download the transcript from this week’s podcast interview “How to Be a Powerful Communicator to Drive Results”