Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
57 | Book Summary: Measure What Matters by John Doerr
This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under Andy Grove. The root of Measure What Matters is actually the codification of Intel’s management strategy. Over the years, Doerr applied it successfully to the young start-ups he mentored, including Google. Now in Measure What Matters, he shares how any business can understand and apply the same techniques for focused, high-performance growth. Listen to every episode on C-Suite Network Radio.
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