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100 | The Evolution of Customer Analytics at Electronic Arts
This week it’s our 100th episode! Zachary Anderson, SVP and Chief Analytics Officer at Electronic Arts joins Allison Hartsoe in the Accelerator. Zack has been on the vanguard of customer analytics innovation to improve both products and customer satisfaction. He and his team continue to grow and focus on what motivates players, what they like in games and how to make games better. But it’s not easy to bring the whole company along. Zack shares his insights on how to do it. You can catch all our episodes on C-Suite Network Radio.
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