Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
62 | Cultivating Customers with Prof. Elea Feit at Drexel
Elea Feit is a Marketing Professor at Drexel University, a fellow at Wharton Customer Analytics and the Co-author of R for Marketing Research and Analytics. This week in the Accelerator she joins us to share her research on Cultivating Customers. Which customers should you nurture? Are channels equally effective? How can you tell? Elea shares the experiments she has run and the exciting results in this episode. You can catch all our episodes on C-Suite Network Radio.
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening on C-Suite Network Radio! Tell a friend!
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