Steve Napolitan – Capture Clients and Close Deals
Kevin Craine has Steve Napolitan on Bizcast to talk about his book “Capture Clients Close Deals.”
Steve Napolitan, author of Capture Clients and Close Deals: A Simple Way to Gain Clients without Convincing or Chasing, talks about the process of making a human connection with clients, rather than just trying to make a sale or push them into a product or service they may or may not want. He argues that the sales process is very simple — find your perfect client, ask them what they want and then give it to them.