BM147: How to Make the Best Use of Video Marketing

Want to use video marketing but lack the technical skills? Let Animoto’s Jason Hsiao put your fears at rest as you listen to his easy-to-use advice on making the best use of video marketing without professional training.

Jason Hsiao is the co-founder and chief video officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before.

With the mission of empowering everyone to create powerful videos regardless of age and experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006. Animoto’s certified partnerships with Facebook, Instagram, YouTube and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than a million businesses around the world are already using Animoto to create marketing videos.

Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central. Jason, thank you for being this week’s guest expert and mentor, and it’s such a pleasure to welcome you to the show.

In this week’s Book Marketing Mentors powerful podcast episode “How to Make the Best Use of Video Marketing” you will discover …

How authors can use video to deliver their content.
What to do if you suffer from camera shyness
The best advice you need to get started using the power of video marketing
How to use video marketing to get on the fast-track to become a recognized expert authority
What is “speak video” and why it’s such a powerful marketing tool
Rookie mistakes you can easily make and fix
And much, much more…

This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

[tweetthis] “If you think about video as a way to amplify what already works for you, it starts to become much less intimidating.”[/tweetthis]

Here’s how to find out more about Animoto,

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Download the transcript from this week’s podcast interview “How to Make the Best Use of Video Marketing”