Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 11 | The Rise of the CXO with CXPA’s Diane Magers
Customer Experience Officers (CXO) shepherding change
When everybody owns the customer, no one owns the customer. Diane Magers, CEO of the CXPA, shares the importance of the Customer Experience Officer (CXO) to an organization and how the rise of the CXO can drive better business results. Customer experience (CX) in relation to customer equity acceleration: If analytics explains what is happening, then CX explains why it’s happening. CXOs can shepherd change to better fulfill the unmet needs of a company’s biggest asset: the customer.
Subscribe us
More Shows
swipe to see more