Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA)
EA’s customer centric approach supports its “Player First” mission
Adopting CLV can drive true transformation within a company. Zach Anderson, CAO at Electronic Arts, talks about how CLV shifted their data analytics and, by extension, the culture of the company. By aligning their CLV models to the right questions and desired outcomes, EA reduced marketing spend from 22% of revenue to less than 12% and enabled EA to develop its most successful game to date: Battlefield 1. In this episode, Anderson shares his four key points for actualizing your own transformation.
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