Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 17 | The Future of Martech with Forrester’s Joe Stanhope
Thriving in an Era of Martech Disruption
Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, VP and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. Topics include the shift in thinking of martech as single applications, how to move from purchasing products piecemeal to a cohesive plan, how to rethink customer engagement, creating a road map, optimizing your martech stack, and the impact you can achieve.
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