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Ep. 5 | Digging Into the Digital Maturity Curve Part 2
The payoff: department alignment and analytics leadership deliver CLV
What does digital maturity look like? In this episode, host Allison Hartsoe talks about department alignment and analytic leadership: key traits and exit criteria for each stage, plus insight into the Pit of Technology Despair. These are the stages where all of the data preparation and organizational alignment start to pay off: data is interlocked, goals are aligned across all departments, and the entire company has embraced a customer centric attitude. The organization is running at the speed of the customer, and customer equity accelerated bears financial fruit.
Who should listen: Chief analytics officers, C-suite, Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals.
Key Concepts: CAO leadership, data keys and data interlocking, customer voice, customer lifetime value, descriptive vs. predictive value, running at the speed of the customer, customer centricity, customer equity.
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