Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 6 | Reaching Customer Centricity – The Payoff Stage
Innovation, Operationalization, and the Holy Grail of Full Integration
The final stages of the customer centricity maturity curve are where hard work starts to bear fruit. Key traits for the final stages: Innovation, Operationalization, and Integration. Every team member has access to information and tools needed to move tactically in alignment on company goals. Customer data has become the company’s competitive advantage, and people are measured by their impact to the organization. Soundtrack: Kevin MacLeod – Tech Live
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