Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
Ep. 9 | CLV Marketing with Pete Fader, Professor of Marketing, Wharton
The payoff of customer centricity
How do companies ultimately benefit when they achieve customer centric maturity? Pete Fader, Professor of Marketing at the Wharton School, talks about the differences between product-centric thinking and customer-centric thinking. Learn about Pete’s four steps to CLV marketing: identify the value the customer, find ways to enhance their value, execute in a way where people want to share that value, and grow the value per acquisition.
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